All that Twitters is Gold

2010

Indian youth spend about 60 per cent of their time on the Internet or using their mobile phones.

An average Indian youth spends 25,800 minutes a month, over 14 hours a day in the digital world,”

2020

The impact

Mrs. Sharma (Geography Teacher) Tweets- How many planets are their in the Solar System?

The reply came 10

Deepika ji tweets

Surf nahi Nirma.

Shopkeeper – Yes madam.

Mohan Yadav Lok Sabha MP.

Electoral campaigning Tweets

“Desh ko banana hai

Mohan Yadav ko jeetana hai”

The reply comes Fuck You!

That will be the face of India and not only India but many other countries across the world.

Well that’s what I call Globalisation.

The word is “Twitter” a social networking and microblogging service that enables its users to send and read messages known as Tweets.

Jack Dorsey is already minting millions

What an idea SIR JI.

Brands and companies of all sizes have caught on with Twitter.

Nothing can be a better example of Co-Branding.

From financial institutions to retail companies.

Politicians to filmstars.

All are getting their share

And Twitter getting money and all the PR.

Recently Twitter got it's 10 billionth tweet.

which averaged out to 600 tweets/second.

Great going...

Breaking news-Sony Vaio’s Twitter account has generated over £1 million in sales.

That’s only the beginning!

Toyota - Reverse gear!

It takes eight brush strokes to write Toyoda in Japanese.
“Eight” which is considered a lucky number in Japanese.
So Kiichiro Toyoda decided to keep this name.
But Risaburo Toyoda, who had married into the family and was not born with that name, preferred "Toyota".
As Toyoda in Japanese means “fertile rich paddies” and then the company can easily be mistaken as any other farming company.
In August 1937 “Toyota Motor Corporation” was born.
And after that their was no looking back.
From U.S to Europe.
From British to French.
The ownership experience was just in line with the slogan used by the company which said "Oh, what a feeling!"
Soon Toyota was able to make a worldwide presence.
Things like JIT (Just In Time) and Lean Manufacturing (more value with less work) were introduced in company’s business model.
And again this was clearly reflected in its slogan "I love what you do for me, Toyota!" & "Who could ask for anything more".
So every time what Toyota did for its customers was backed up by a nicely written slogan.
Toyota soon grew to a large multinational corporation.
From motorsports to aerospace.
And robotics to hybrids.
Toyota’s technology was always far ahead than it’s competetors.
And this made Toyota from a small company to the world’s largest automaker.
KAIZEN, which means continuous improvement.
Topped the list of Toyota’s philosophy.
This time saying "Get the feeling!"
But who knew 2008 would not prove to be the Lucky 8 for the Toyota’s.
Due to global financial crisis, Toyota reported a record annual net loss of US$4.4 billion.
Well that was just the starting.
In January 2010, Toyota announced recalling up to 1.8 million cars across Europe following an accelerator problem.
Another 8 million in the U.S.
Some more million in Asia.
Brake problem,
ABS system,
all is keeping Toyota busy.
It was “RECALL” the buzz word in the entire automobile industry.
Well this time the slogan says:

Toyota “Moving Forward!”