In this brand bazaar…
Brands come and go.
But some doesn’t fade away so quickly with the advent of time.
Brands come and go.
But some doesn’t fade away so quickly with the advent of time.
They mean serious business.
They come, they see, they rule and they stay.
They become immortal because they get attached to our emotional chord.
We some how connect with them.
Either because they are the first to occupy our mind space
Or because they never ditch us.
Something like this is the story of a brand named Maruti 800.
I know you must be thinking that Maruti 800 will no longer be available to the public after some time.
As already the company has stop selling the car in 13 major Indian cities and will be sold in other cities only until 2015–16.
Then how come can I say that it will stay.
Yes it will in our minds and in our hearts.
Starting from Harpal Singh who is now 85 and who was the first in the country to drive home the iconic car in 1983,
Every 2.5 million buyer and their family members feel proud when they are asked about their car because it was or rather for many of them it is a part of their family.
The one who takes them to any family function.
The one who soaks in the rain but gives them a safe haven.
The one who accompanied many of their daughters when she left her own house and went to her in laws.
There are many such stories which may come out when we ask them about their experience with this car.
They’ll simply love to share it.
The common man’s car, the people’s car, the family car and by many other names we know it.
Starting its journey in way back 1983 when there were only Ambassador, Contessa and Fiat as its rival.
It saw globalization but till today multinationals are fighting it hard to stand their chance in the car market.
I know what comes has to go.
Nothing is permanent.
Life evolves.
But few things stay alive in history.
Maruti 800 is one of them.
They come, they see, they rule and they stay.
They become immortal because they get attached to our emotional chord.
We some how connect with them.
Either because they are the first to occupy our mind space
Or because they never ditch us.
Something like this is the story of a brand named Maruti 800.
I know you must be thinking that Maruti 800 will no longer be available to the public after some time.
As already the company has stop selling the car in 13 major Indian cities and will be sold in other cities only until 2015–16.
Then how come can I say that it will stay.
Yes it will in our minds and in our hearts.
Starting from Harpal Singh who is now 85 and who was the first in the country to drive home the iconic car in 1983,
Every 2.5 million buyer and their family members feel proud when they are asked about their car because it was or rather for many of them it is a part of their family.
The one who takes them to any family function.
The one who soaks in the rain but gives them a safe haven.
The one who accompanied many of their daughters when she left her own house and went to her in laws.
There are many such stories which may come out when we ask them about their experience with this car.
They’ll simply love to share it.
The common man’s car, the people’s car, the family car and by many other names we know it.
Starting its journey in way back 1983 when there were only Ambassador, Contessa and Fiat as its rival.
It saw globalization but till today multinationals are fighting it hard to stand their chance in the car market.
I know what comes has to go.
Nothing is permanent.
Life evolves.
But few things stay alive in history.
Maruti 800 is one of them.
